Examples of survivorship bias are noticeable in a wide range of fields, particularly in the business world. Students in business school can recall how unicorn start-ups were commonly applauded within the classroom, serving as an example of what students should strive for — an archetypal symbol of success. Even though Forbes reported that 90% of start-ups fail, entire degrees are dedicated to entrepreneurship, with dozens of students claiming that they will one day found a start-up and become successful.2