Dealing with entrepreneurship volatility is one of the hardest parts of being a new entrepreneur. There are four challenges a new entrepreneur should confront to succeed: Dealing with the unknown; Cash flow management; Good to start, bad to run a business; Decision-making.
The Conscious Manager also presents other exercises, for example, ones that help readers not to overreact to things that happen every day, things that are not worth getting twisted up about. Both kinds of exercises help us find out what really matters to us, so we can pursue that effectively and without distraction. The book features vignettes in business settings that illustrate the value of this approach for managers.