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Video: Seth Godin – Sliced bread and other marketing delights

Seth Godin: "The most risky thing you can do now is be safe."

Marketing genius Seth Godin talks about the new generation of marketing and why the traditional method of aiming for the center of your projected demographic curve, the common denominator of your market base—just won’t work anymore. He explains why you need to be remarkable… not necessarily the best, just the most remarkable.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Watch this flamboyant speaker and gain some interesting and new perspectives on marketing and how you can apply these ideas to your field of activity.