Pink presents conclusive evidence of what we already know deep down – that what makes us want to get out of bed every morning has nothing to do with “increasing shareholder value.” It is knowing that the people who matter to us value our contribution. It is the satisfaction that comes from getting something done that required us to stretch ourselves to our limits.

I try to always give clients a clear list of what they will receive from me and when I will have the work completed. Often, clients don’t know what to expect or have unrealistic expectations. Knowing what their expectations are is key to managing them. Since I am the one who sets their expectations- it’s my fault if they’re disappointed.